All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'
If you can afford to advertise, you don't need to.
A billion saved is a billion earned.
Rank does not intimidate hardware. Neither does the lack of rank.
Simply stated, it is sagacious to eschew obfuscation.
The more time you spend talking about what you have been doing, the less time you have to do what you have been talking about. Eventually, you spend more and more time talking about less and less until finally you spend all of your time talking about nothing.