There are two women that I am really in love with that I wish I could have dressed: The first one is Marilyn Monroe, and the second is Whitney Houston. People always ask me who's going to be the next, and I never know, but I know I would love to have had Marilyn and Whitney wear Balmain.

I like people who are powerful, confident, and fearless. Balmain is about an attitude. I think if Marilyn Monroe and Elizabeth Taylor were alive, they would definitely be part of the Balmain crew.

What I'm doing now is having people with and around me to build what other designers built before - like Pierre Balmain with Josephine Baker, Audrey Hepburn, Dalida, Brigitte Bardot.

I think the only word I can use to describe what I'm doing today is feeling free. Of course, it's a business - it's about money at the end of the day, but it's about ideas as well. When you treat fashion only like a business, you're not going to go anywhere; when you push on that, we have the chance to express ourselves.

What is the Balmain girl? It’s a woman who knows what she wants and is going to express it

Sometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.

I actually am locked away. I think I have 4.6 million Instagram followers, which is obviously a great way to communicate my work and my life. But it's also a form of protection, because I don't want everybody to see my process. What I want to share in the pictures I post is something dreamier than reality. I love solitude. I love escaping into my mind and sketching. Sometimes I travel alone. I'm the first one at the office in the morning, the last one closing the door. People don't expect that, because on Instagram I have a reputation as a party boy who takes selfies all day.