I actually am locked away. I think I have 4.6 million Instagram followers, which is obviously a great way to communicate my work and my life. But it's also a form of protection, because I don't want everybody to see my process. What I want to share in the pictures I post is something dreamier than reality. I love solitude. I love escaping into my mind and sketching. Sometimes I travel alone. I'm the first one at the office in the morning, the last one closing the door. People don't expect that, because on Instagram I have a reputation as a party boy who takes selfies all day.
Olivier RousteingSometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.
Olivier RousteingI wish there were more young people in the big houses, but sometimes it's really hard for them to believe in the youth because they go for what's the most expected.
Olivier RousteingYou're taught that you need to please magazines, to please the fashion elite, and that if you do everything the right way, everyone is going to love you. But I decided not to follow some of the rules. My girls from the runway were not just models - they were soldiers. They helped me bring my ideas to life. I was talking about sexiness, about diversity, about different shapes of bodies. I was following my instincts and learning that it would not please the fashion elite. And I think this is the real luxury, to be free to express yourself. Freedom is luxury to me.
Olivier RousteingWhen you build a big empire, you become the persona that people think they know. So when you try to show them who you are, to help them discover you, they just want what they think they know about you. I would have been smarter to build some relationships when I was younger, a private love or something. Today it is more difficult. But it's the price to pay. I never regret anything, because every choice I made for a reason, but I'd love personal love.
Olivier Rousteing