I like people who are powerful, confident, and fearless. Balmain is about an attitude. I think if Marilyn Monroe and Elizabeth Taylor were alive, they would definitely be part of the Balmain crew.
Olivier RousteingI really respect the new generation, people who are maybe 12 or 13. I think it's really important to understand the future customer - their tastes and their dreams. What my generation is dreaming of is different from what my parents dreamt.
Olivier RousteingWhat I'm doing now is having people with and around me to build what other designers built before - like Pierre Balmain with Josephine Baker, Audrey Hepburn, Dalida, Brigitte Bardot.
Olivier RousteingI've learned that I am strong enough. When some people might have given up, I didn't. I found myself in situations where I had to make choices and I followed my instincts. You can't show people you're learning, because if you do, they will treat you like a kid. You have to grow up faster, not showing any fragility.
Olivier RousteingWhat makes me sad in fashion is that everyone is looking for trends. A trend is one thing. Timeless is another. In 20 years, I've seen so many trends. It makes me sad when people go for the trend versus quality or vision. Or when people wear something so basic just to make sure they're considered cool, like a white t-shirt.
Olivier RousteingSometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.
Olivier Rousteing