What makes me sad in fashion is that everyone is looking for trends. A trend is one thing. Timeless is another. In 20 years, I've seen so many trends. It makes me sad when people go for the trend versus quality or vision. Or when people wear something so basic just to make sure they're considered cool, like a white t-shirt.

I like people who are powerful, confident, and fearless. Balmain is about an attitude. I think if Marilyn Monroe and Elizabeth Taylor were alive, they would definitely be part of the Balmain crew.

I really respect the new generation, people who are maybe 12 or 13. I think it's really important to understand the future customer - their tastes and their dreams. What my generation is dreaming of is different from what my parents dreamt.

It's amazing to see there aren't boundaries around gender. My menswear business has changed over the years as far as what men are daring to wear. And women, too. Men wanted to look tough, but now they realize you don't have to look like your granddad or dad. You can show a more feminine side.

It's really sad to me that we even have to talk about diversity in the fashion world today. That I would love to change. Diversity should be normal.

What I'm doing now is having people with and around me to build what other designers built before - like Pierre Balmain with Josephine Baker, Audrey Hepburn, Dalida, Brigitte Bardot.

You're taught that you need to please magazines, to please the fashion elite, and that if you do everything the right way, everyone is going to love you. But I decided not to follow some of the rules. My girls from the runway were not just models - they were soldiers. They helped me bring my ideas to life. I was talking about sexiness, about diversity, about different shapes of bodies. I was following my instincts and learning that it would not please the fashion elite. And I think this is the real luxury, to be free to express yourself. Freedom is luxury to me.