Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.

Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture.

Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship.

You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much nicer, much prettier. And so much more intelligent than Benetton.'