We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves.

You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much nicer, much prettier. And so much more intelligent than Benetton.'

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's magazines are mostly about the outside and not about the inside. About make-up instead of arts and literature. Its such a shame.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture.