Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.
Oliviero ToscaniI'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
Oliviero ToscaniPictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.
Oliviero ToscaniI want a better world, but also a realistic world. We can only create a better world by becoming realistic.
Oliviero Toscani