No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.

Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

I did extensive research on media and anorexia and found out that the fashion magazines are to blame in a way. They project an image of a woman that is completely absurd, but girls and women believe they should be very skinny. They don't look like real woman anymore.

We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves.