Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
Politeness and civility are the best capital ever invested in business.
Fortune always favors the brave, and never helps a man who does not help himself.
Money is good for nothing unless you know the value of it by experience.
Advertising is like learning - a little is a dangerous thing.
Whatever you do, do it ardently.