People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

I want people to understand that design is so much more than cute chairs - that it is first and foremost everything that is around us in our life.

Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.

Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

Elegance in objects is everybody’s right, and it shouldn’t cost more than ugliness.

We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.

Not all design is for the general good.