I want people to understand that design is so much more than cute chairs - that it is first and foremost everything that is around us in our life.
Paola AntonelliPeople think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
Paola AntonelliUgly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.
Paola AntonelliI consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.
Paola AntonelliThe idea of being able to build things bottom up, atom by atom, has made [scientists] all into tinkerers. And all of a sudden scientists are seeking designers, just like designers are seeking scientists.
Paola AntonelliSmall objects, like the Walkman first and then the iPod, create bubbles of space around us that enable us to have a metaphysical space that is much bigger than our physical space.
Paola AntonelliDesigners need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.
Paola AntonelliElegance in objects is everybodyโs right, and it shouldnโt cost more than ugliness.
Paola AntonelliBeauty and elegance are a right, not a surplus... . We must demand, at least, intention.
Paola AntonelliDesigners stand between revolutions and everyday life. Theyโre able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.
Paola AntonelliWhile an artist can choose whether or not to be responsive and responsible towards other human beings, by definition a designer must be.
Paola AntonelliGood design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.
Paola AntonelliIn an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions toโor sometimes subtractions fromโthe world we live in. Indeed, design deserves such thoughtful consideration.
Paola Antonelli