Beauty and elegance are a right, not a surplus... . We must demand, at least, intention.

We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.

I consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.

Beauty and elegance are a right, not a surplus... . We must demand, at least, intention.

Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.

In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.