In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Small objects, like the Walkman first and then the iPod, create bubbles of space around us that enable us to have a metaphysical space that is much bigger than our physical space.

Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.

Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.

Not all design is for the general good.