In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Ugly design should be rejected, just like nonfunctional design is rejected, just like nonenvironmentally conscious design should be rejected. It's a value.

Be yourself, be in the moment, you’re going to be modern.

The idea of being able to build things bottom up, atom by atom, has made [scientists] all into tinkerers. And all of a sudden scientists are seeking designers, just like designers are seeking scientists.

Small objects, like the Walkman first and then the iPod, create bubbles of space around us that enable us to have a metaphysical space that is much bigger than our physical space.

Elegance in objects is everybody’s right, and it shouldn’t cost more than ugliness.

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.