In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Elegance in objects is everybody’s right, and it shouldn’t cost more than ugliness.

I consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.

While an artist can choose whether or not to be responsive and responsible towards other human beings, by definition a designer must be.

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.

Not all design is for the general good.