Designers need to be mavericks, because the best way to design a successful object is to pretend that either it never existed or that people will be able to have a new behavior with it.

I consider video games a form of design that is amazingly important today and that is going to become even more important in the future, because it is a way we interact with machines and screens.

I want people to understand that design is so much more than cute chairs - that it is first and foremost everything that is around us in our life.

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.

In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to—or sometimes subtractions from—the world we live in. Indeed, design deserves such thoughtful consideration.

Not all design is for the general good.

We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.