Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.
Paola AntonelliBeauty and elegance are a right, not a surplus... . We must demand, at least, intention.
Paola AntonelliElegance in objects is everybodyโs right, and it shouldnโt cost more than ugliness.
Paola AntonelliThe idea of being able to build things bottom up, atom by atom, has made [scientists] all into tinkerers. And all of a sudden scientists are seeking designers, just like designers are seeking scientists.
Paola AntonelliPeople think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
Paola Antonelli