I work with whatever mediums seems best suited to evoking the sorts of thoughts and emotions I am interested in playing with.

Obviously, I don't make an entire edition all at once, so the studio often goes back to produce editions, but that's a bit different. I guess I'm always thinking about the next work.

Of course, all my work is photographed and I also take quite a lot of photographs of work in production.

I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertising. My practice is conceptual.

Perhaps because of this, many have looked at my practice in terms of science and technology, however, for me it is just as informed by Surrealism and mythology.

The studio does a lot of testing before we settle on a system. Unfortunately, this means that price tends to come pretty far down the list.

Artists make worlds for people to walk through.