I think you'd have to be a pretty brave man to say "never go out of style," but men's suiting has been relatively stable for 100 years now. The single-breasted, two-button gray flannel suit, you could've worn it in exactly the same cut, shape and fabric in 1910 as you wear it in 2010.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

Stay true to yourself because at the end of the day you can't lie to yourself.

Casual to me implies a lack of care or thought.

I don't make cocktails with whisky. I'll always drink it with a little bit of water. I love Negronis early on, but for me drinking whisky is something I do at the end of an evening. It's a midnight-to-3-a.m. drink for me.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.

I loved the filthy, gorgeous rawness of Charles Jeffrey. You just wish you could be young enough and cool enough to be part of his gang. That's what fashion's all about.