I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

Casual to me implies a lack of care or thought.

There was a time when black and navy blue suits were pretty much everything you saw. That has completely changed. People are wearing big checks, checks with browns and blues and shades of gray, and the scale is very large, and some of them are very bold with heavy contrasts.

Stay true to yourself because at the end of the day you can't lie to yourself.

The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.

Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.