I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

In a funny way I think social media is making people less rather more experimental. People are too worried about looking good all the time. When I grew up you could get it all horribly wrong and it didn't matter, there was no record.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.

Stay true to yourself because at the end of the day you can't lie to yourself.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

I like making sure that I've got a decent haircut, my beard's a decent length. I trim it once a week and that's all I need to do. Also, shoes polished. Just put yourself together properly. It's about self-respect, but it's also about having a bit of respect for the people you're interacting with on a daily basis.