I loved the filthy, gorgeous rawness of Charles Jeffrey. You just wish you could be young enough and cool enough to be part of his gang. That's what fashion's all about.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

I like making sure that I've got a decent haircut, my beard's a decent length. I trim it once a week and that's all I need to do. Also, shoes polished. Just put yourself together properly. It's about self-respect, but it's also about having a bit of respect for the people you're interacting with on a daily basis.

Winning was such as confidence boost, and fashion is a lot about confidence.

Casual to me implies a lack of care or thought.

Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.

Stay true to yourself because at the end of the day you can't lie to yourself.