I don't make cocktails with whisky. I'll always drink it with a little bit of water. I love Negronis early on, but for me drinking whisky is something I do at the end of an evening. It's a midnight-to-3-a.m. drink for me.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.

I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.

I loved the filthy, gorgeous rawness of Charles Jeffrey. You just wish you could be young enough and cool enough to be part of his gang. That's what fashion's all about.