It's never the next brief, it's ALWAYS THIS brief .

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Instead of waiting for perfection, run with what you've got, and fix it as you go.

Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.

If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

i wish means: would it be nice if.. i want means: if i want it enough i will get it.