It's never the next brief, it's ALWAYS THIS brief .

It's not how good you are, it's how good you want to be.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Even a bad idea executed is better than a good idea undone.

When it can't be done, do it. If you don't do it, it doesn't exist.

It's never the next brief, it's ALWAYS THIS brief .

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.