When it can't be done, do it. If you don't do it, it doesn't exist.

Even a bad idea executed is better than a good idea undone.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

Do not covet your ideas.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

Do not put cleverness in front of the communication.