There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Do not seek praise. Seek criticism.
Do not put cleverness in front of the communication.
It's never the next brief, it's ALWAYS THIS brief .
Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
Don't give a speech. Put on a show.