Do not seek praise. Seek criticism.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

When it can't be done, do it. If you don't do it, it doesn't exist.

Do not covet your ideas.

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

It's not how good you are, it's how good you want to be.