Do not seek praise. Seek criticism.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

If you can't solve a problem, it's because you're playing by the rules

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

Even a bad idea executed is better than a good idea undone.

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.