If you can't solve a problem, it's because you're playing by the rules

Be unfashionable. Take risks.

Don't give a speech. Put on a show.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.

We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.

It's never the next brief, it's ALWAYS THIS brief .

i wish means: would it be nice if.. i want means: if i want it enough i will get it.