Be unfashionable. Take risks.
Life's all about 'me' anyway
Have you noticed that the cleverest people at school are often not the ones who succeed in life?
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
it's wrong to be right; it's right to be wrong.
Do not seek praise. Seek criticism.