Everything we do we choose. So what is there to regret? You are the person you chose to be.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

Don't give a speech. Put on a show.

If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.