Even a bad idea executed is better than a good idea undone.
Instead of waiting for perfection, run with what you've got, and fix it as you go.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Do not put cleverness in front of the communication.
It's never the next brief, it's ALWAYS THIS brief .
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.