Do not seek praise. Seek criticism.
It's never the next brief, it's ALWAYS THIS brief .
Life's all about 'me' anyway
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
having too many ideas is not always a good thing.