Be unfashionable. Take risks.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

Don't give a speech. Put on a show.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.

Have you noticed that the cleverest people at school are often not the ones who succeed in life?