The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.

It's never the next brief, it's ALWAYS THIS brief .

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way.

Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.