I can't impress enough upon people that if you tell an honest story that people relate to and people believe and invest in, you can do anything.
Paul FeigI'm from Mt. Clemens, Michigan. It's right outside Detroit. The suburbs. I was always very heavily involved in theater back then. I was always in drama club or forensics. Anything that you could do that had some performing, I was doing it.
Paul FeigI'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
Paul FeigThe greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
Paul Feig