What you want is the thing that critics love and audiences love, but that's the hardest thing to do.
Paul FeigFilm, television, and working with a camera is such an intimate art form that if a camera is right on you, and I've got your face filling the screen, you have to be real. If you do anything that is fake, you're not going to get away with it, because the camera is right there, and the story is being told in a very real way.
Paul FeigThe reason most comedies don't win awards is that the filmmakers put the comedy first. This means you have to create a story around the jokes.
Paul Feig