The reason most comedies don't win awards is that the filmmakers put the comedy first. This means you have to create a story around the jokes.
Paul FeigI find that so many times when somebody tries to go back in, it sort of isn't as good and you wish they hadn't done it.
Paul FeigI can't impress enough upon people that if you tell an honest story that people relate to and people believe and invest in, you can do anything.
Paul FeigThat's the thing with women's movies - there's so much about kind of catfighting. And my experience is women aren't - look, we all get in fights with people, but it's not that face-to-face aggression.
Paul FeigIf you're not connected emotionally to a story, then you're dead. You're as a filmmaker really just opening the door for people to lose interest and their minds to wander, for them to start picking it apart. That's what people will do, people will naturally tear stuff apart because they're trapped with it, they paid money for it. And they came into it wanting to love it. So all you can really do is piss off the audience. Unless you do things right.
Paul Feig