What you want is the thing that critics love and audiences love, but that's the hardest thing to do.

I can't impress enough upon people that if you tell an honest story that people relate to and people believe and invest in, you can do anything.

That's what I love about the mockumentary style, is the added thing of people knowing they are on-camera, which changes your behavior. That's why we sometimes do what we call spy shots.

Why is a movie starring women considered a gimmick and a movie starring men is just a normal movie?

What you never want to do is have a story that doesn't track emotionally, because then you're going joke to joke and you're going to fatigue the audience. The only thing that's going to string them to the next joke is how successful the previous joke is.

Hollywood is a business and movie studios are only going to do what's going to make money. It's not an altruistic thing. They are blatant grabs for money. Responsible studios want to make quality pictures, but at the same time nobody is going to make quality pictures they know aren't going to make any money.

You can never have a thousand percent batting average on jokes - it's just never going to happen.