We should wage war not to win war, but to win peace.

Salesmanship consists of transferring a conviction by a seller to a buyer.

With intelligence and humility and dedication as our ammunition, we can wage the peace throughout the world with a strength beyond armies, destroying nothing except hate and greed and distrust.

It is a deep-seated belief on the part of almost all Americans that their successes will be better assured as they help to build the success of others

If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

Incentives are spurs that goad a man to do what he doesn't particularly like, to get something he does particularly want. They are rewards he voluntarily strives for.

A gentleman is one who is too brave to lie, too generous to cheat, and who takes his share othe world and lets other people have theirs.