If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

We should wage war not to win war, but to win peace.

With intelligence and humility and dedication as our ammunition, we can wage the peace throughout the world with a strength beyond armies, destroying nothing except hate and greed and distrust.

Salesmanship consists of transferring a conviction by a seller to a buyer.

If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

A gentleman is one who is too brave to lie, too generous to cheat, and who takes his share othe world and lets other people have theirs.

It is a deep-seated belief on the part of almost all Americans that their successes will be better assured as they help to build the success of others