If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.
Paul G. HoffmanA gentleman is one who is too brave to lie, too generous to cheat, and who takes his share othe world and lets other people have theirs.
Paul G. Hoffman