Oxytocin infusion increases generosity in unilateral monetary transfers by 80 percent [and] increases donations to charity by 50 percent.
Paul J. ZakOxytocin connects us to other people; oxytocin makes us feel what other people feel. And it's easy to cause people's brains to release oxytocin. Let me show you. Come here. Give me a hug.
Paul J. ZakTrust is kind of this economic lubricant. When trust is high, morale is high. ... Higher trust environments produce individuals who are happier.
Paul J. Zak[We] administered testosterone to men; instead of sharing money, they become selfish. Interestingly, high testosterone males are also more likely to use their own money to punish others for being selfish.
Paul J. Zak