Oxytocin infusion increases generosity in unilateral monetary transfers by 80 percent [and] increases donations to charity by 50 percent.
Paul J. ZakLike nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it?
Paul J. ZakOxytocin connects us to other people; oxytocin makes us feel what other people feel. And it's easy to cause people's brains to release oxytocin. Let me show you. Come here. Give me a hug.
Paul J. Zak