Oxytocin infusion increases generosity in unilateral monetary transfers by 80 percent [and] increases donations to charity by 50 percent.
Paul J. ZakOxytocin connects us to other people; oxytocin makes us feel what other people feel. And it's easy to cause people's brains to release oxytocin. Let me show you. Come here. Give me a hug.
Paul J. ZakLike nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it?
Paul J. Zak