When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?
Paul NewmanIt's born of sheer laziness. My signature dishes are salads, hamburgers and popcorn. That's not the kind of stuff that gets you an entry in the distinguished book of culinary records. Being known for great soufflé is one thing but a good hamburger? What would they say? "Yeah, he really knew how to put the cheese on."
Paul Newman