Unless we change direction, models show that the profit of the entire consumer goods sector could be wiped out by 2050.

Provocative and challenging The Social License makes a compelling case for why companies must look to increase their positive social impact as an integral part of their core business strategies.

The very essence of capitalism is under threat as business is now seen as a personal wealth accumulator. We have to bring this world back to sanity and put the greater good ahead of self-interest. We need to fight very hard to create an environment out there that is more long term focussed and move away from short termism.

Imagine all the food mankind has produced over the past 8,000 years. Now consider that we need to produce that same amount again — but in just the next 40 years if we are to feed our growing and hungry world.

The last few months have seen a welcome race to the top. Consumers have sent companies a clear signal that they do not want their purchasing habits to drive deforestation and companies are responding. Better still, companies are committing to working in partnership with suppliers, governments and NGOs to strengthen forest governance and economic incentives. It can be done and this Declaration signals a real intention to accelerate action.

What is success? I think the most important thing is to achieve what you set out to achieve. Just being a CEO in itself is not success. I would not relate success to a title or a position. My career has had a level of serendipity all along. I've never planned anything out more than a few years.

We cannot choose between [economic] growth and sustainability - we must have both