Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

The reason I always insisted on signing my work was not to be subordinate to anyone.

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

Don't try to be original; just try to be good.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

You will learn most things by looking, but reading gives understanding. Reading will make you free.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.