Somebody's going to wake up and their job in life is going to be to make guitars. There are a lot of good, talented people.

Nobody gives twenty-five million dollars to anybody if they're not getting twenty-five million worth out of it. Forget it. It just doesn't happen.

I have my own hard earned money and if I buy a fly rod I'm going to give my money to the company that's giving me value. I'm going to the guy who gives me my money's worth.

I see money as a reflection of how much impact you're having on the world. I see money as a metaphor in a way.

There are times when product is more important than people and sometimes the people are more important than the product.

I'm pretty good at letting people do what they are good at, that's why they're experts.

In the camera business, you won't survive if you don't innovate. In the guitar business you may or may not. The guitars being sold were designed between '48 and '59, Gibson SGs in '61.