The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.

The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.

Never mistake a clearer view for a short distance just because the technology looks like it's about to arrive in the very near future. Chances are there will be some surprises and in the long run even the most expected of futures tends to arrive late and in completely unexpected ways.

Google was the right set of people at the right time, and they ended up doing the right set of things. It's worth looking at how they are managed. They are network-oriented and allow a lot of flexibility and creativity.

Each time you toss out a 'singing' greeting card, you are disposing of more computing power than existed in the entire world before 1950.

This new world of personal media - the Web, the Internet and et cetera - not only delivers the world to your living rooms, but everywhere. And we get to answer back. And we're expected to answer back.

The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the expanses of cyberspace.