We tend to use a new technology to do an old task more efficiently. We pave the cow paths.
Paul SaffoMy advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come.
Paul SaffoAs Stewart Brand (co-founder of Emeryville's Global Business Network) likes to say, "Information lasts forever. Digital information lasts forever or for five years, whichever comes first." There are examples everywhere. The tapes from the original Viking landers that went to Mars are at (NASA's) Jet Propulsion Laboratory, but there is no machine that can read the tapes.
Paul SaffoI think it was Samuel Johnson who said, "There are two kinds of information in this world: that what you know and that what you know where to get." The tools help the latter, and that's what keeps us from going nuts. The sense of overload comes from the gap between that sudden jump in volume (of information) and the tools we have to make sense of it.
Paul Saffo