Graphic designers are idea embalmers, loving undertakers preserving bits of data like to many butterflies pinned to felt in a jewel box.

It will take a decade or two, but fundamentalism is going to burn itself.

The thing I see happening is that there's a real compression between generations. There used to be about 20 years difference (in technology use). Now you talk to 15-year-old kids and their 9-year-old brother or sister is using stuff that they don't understand.

You don't want to rely on an expert to tell you what lies ahead.

This new world of personal media - the Web, the Internet and et cetera - not only delivers the world to your living rooms, but everywhere. And we get to answer back. And we're expected to answer back.

The difference between our collective generation and your generation (differentiating the reporters from the students) is that we poured our souls out on paper that got easily yellowed and lost. The danger is that many of your friends (nodding at the students) are putting intimate ideas in cyberspace journals. So when today's 15-year-old is 40, some friend is going to drag out all of that idiotic stuff at their class reunion.

My advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come.