"Ageism" or whatever you want to call it, is a very English phenomenon. You don't get it too much in many other cultures. And no one says it about authors or poets or filmmakers. "Oh, they're too old to make films or write books." You know what I mean?

Being a musician is a noble profession.

I was always taught as a kid that if there's anything you want in life, you've got to work towards it. I guess that sort of stayed with me, really. But also, for me, from the time I was like 10 years old, all I ever wanted to do was be in a band and make music. So to get the chance to do that, to live your dreams or wishes, I just seize it and try and run with it. I never sort of think, oh, the pressure, or it's too much. You're lucky to be doing it. It's a great gift to have, and I appreciate it.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I think if you're a creative person, then you're always kinda looking to move things along - 'Where else can I go? Where can I take this?' From painters to photographers - anything creative in the arts - if you're a true artist, I think you'll always look to do something else. 'Where else can I go with it?' Do you know what I mean?

I'm still a mod, I'll always be a mod, you can bury me a mod.

For me, my entry point, when I was old enough, was the skinhead/suedehead thing, sort of like '70/'71. People didn't have much money - they would save up, or whatever - but everyone always dressed up. You'd go to a dance at the football club on a Thursday night and all of us kids - all of us from maybe like 12 to 16 - were all dressed up.