Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

"Ageism" or whatever you want to call it, is a very English phenomenon. You don't get it too much in many other cultures. And no one says it about authors or poets or filmmakers. "Oh, they're too old to make films or write books." You know what I mean?

When I got into the Beatles, I must have only been about six or seven but old enough to take notice. We used to have an old radiogram which, for readers of a certain age, was like a big cabinet thing with a record player inside it.

Music's totally eclectic now. I saw a DJ the other day, he was on Virgin radio over here, and he said he played "Going Underground", the Jam song, on his breakfast show. Then he got a text from some young kid asking if was a new band. I think a lot of people these days, younger people as well, are aware of all sorts of music, really. If you're into the Libertines you probably also have to be aware of the Beatles, or the Kinks. I think there's a better, possibly greater appreciation for all music, of all eras, I think.

I want to hear as much music as I possibly can before I leave this mortal coil but it's impossible to hear it all because there's so much of it.

No man should have cowboys boots in his wardrobe. That's fair enough, isn't it? Unless you're a cowboy, of course.

The Beatles changed the world. They certainly changed my world, and many, many other individuals as well.