Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

Everyone gets frustrated and aggressive, and I'd sooner take my aggression out on a guitar than on a person.

It's just something internal that says, 'I've got to do this now. This is what I'm doing now.'

I could write songs about politics, but I'm conscious of not writing songs that sound the same as the ones I wrote 30 years ago.

Music's totally eclectic now. I saw a DJ the other day, he was on Virgin radio over here, and he said he played "Going Underground", the Jam song, on his breakfast show. Then he got a text from some young kid asking if was a new band. I think a lot of people these days, younger people as well, are aware of all sorts of music, really. If you're into the Libertines you probably also have to be aware of the Beatles, or the Kinks. I think there's a better, possibly greater appreciation for all music, of all eras, I think.

I'm still a mod, I'll always be a mod, you can bury me a mod.

I wanted to make a record that sounded like a continous piece