Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I'd like to think I've left something in the world. Without in any way trying to be morbid, but life is very short, and I'd like to think I'd leave some body of work that would inspire other musicians long after I've gone.

I suppose it's nice to have some surprise in life and to surprise yourself in life and see what else you can do.

When I lived in a little flat in Pimlico in 1981, I'd write in the hallway. As you walked in, there was a tiny little recess type thing, hardly a hallway, really, and I'd sit there writing songs with my guitar.

There's more to distract people, isn't there? When I was a kid there was music and football and clothes. And that was kind of it, really. Those three things defined you as a person.

Going to college was never an option. I was passionate about music, but how much talent I actually had was another matter.

I try to have an open ear, but at the end, it would never change direction to where I think I should go. Because if I listened to everybody else, they're thinking about what's right now or what was the last thing - they're not thinking about what's next.